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She launched OMNIA in 2010 and runs it full time from Brooklyn, where she has built strong ties with the vintage community. “I feel very fortunate to have been able to create a business out of my retail expertise and lifelong love of vintage clothing,” says Naomi, whose interest in fashion ignited with Barbies and grew when she discovered thrifting in high school.
Meet the merchants Naomi Bergknoff, Founder, OMNIA Marketing your vintage clothing business.Where to sell vintage clothing online: more sales channels.Getting started as a vintage clothing seller.Plus, we consulted successful vintage sellers for their tips on sourcing and success. In this guide, we’ll walk you through each step in building your own brand and selling vintage clothing online: where to find vintage goods, photography tips, pricing strategies, and more. But if you’re thinking you'd like to start a vintage clothing store, there’s no reason you can’t create a unique brand to define your particular taste, away from the crowded marketplaces. The demand has contributed to the success of brands like ThredUp and the growing number of vintage clothing sellers popping up on Etsy and eBay. The secondhand market is projected to reach $64 billion by 2024. And with rapidly shifting consumer understanding about where products come from, selling vintage clothing is a great sustainable business opportunity. Vintage shoppers rely on store owners to do the tedious sifting, curating a painless browsing experience of only the best items, in the best condition. While fast fashion outlets are quick to pick up on vintage-style trends on the runways, pumping out $20 versions of those corduroy overalls you loved in the ’90s, there’s something special about finding the real deal. Denim cuts from the ’70s, dress silhouettes from the ’40s, and ’80s color palettes have all moved in and out of fashion more than once each since their inception. With rapidly shifting consumer consciousness about where clothes come from, selling vintage clothing is a great sustainable business opportunity in 2021.įashion has always been inspired by history. Having an eye-and the patience-for sourcing and curating vintage is a skill that could pay off beyond your really unique wardrobe. That’s OK-you can sell pretty much anything on Shopify, from noodle recipes and swimwear to activism and cosmetics.īut if you live for the high of scoring a really sweet vintage dress at your local thrift store and bragging about how little you paid, you might be able to turn that passion into a business. If you don’t, selling vintage clothing online might not be for you.
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